I get it, it sells movie tickets, and they aren't completely lying, but I think studio marketing departments need to quit using '"Big name director" presents so and so...' or at least find a different way of letting us know a certain respected director is endorsing a movie. I've already read one too many articles about Don't Be Afraid of the Dark where the movie's successes and/or failures, and vision are being directly attributed to Guillermo del Toro, going as far as erroneously credit him as the director. His credits on the film are as one of the writers and producers. He's most certainly a contributor to the film, but he wasn't there on set calling the shots.
I'm glad visionary, influential, and respected directors are using their name to get movies made that would have otherwise had a difficult time getting produced. And giving unknown directors the opportunity to show their talents. But I find that the marketing departments exploit that fact to the point where even film critics mistake his/her name as being the films author. It takes credit way from the hard working people who were really there during production, putting their vision on [digital]celluloid. In this case it's Troy Nixey, who's never done a feature film, but did an awesome short called Latchkey's Lament which no doubt caught del Toro's attention.
Part of my beef stems from the fact that even some film journalists seem to be falling for that little bit of marketing. Isn't it their job to know who are the different people behind making the movie?
I guess the one good thing that can come of this is that if the movie doesn't do well, critically and/or commercially, a lot of the blame will fall on del Toro, who can take the hit, so that those more directly responsible with the film can come out relatively unscathed and get a second chance on making their mark.